Brand Media Centre

White — White is used generously as background colour.
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Lapis — As our primary brand colour after White, Lapis is rich and dominant. It can be applied onto images with Euclase, or serve as a solid background colour.

Euclase — Our accent colour is vivid and energetic. Use it conservatively to highlight only the elements that deserve the most attention by our clients.

*Avoid using Euclase as the sole background colour for anything beyond Call-to-Action buttons.

Text Colours

Quartz Deep — Portfolio’s primary text colour
Quartz Light — Used on secondary texts
Lapis Text — Used for titles
‍Euclase Text — Used for hyperlinks or highlighting texts within paragraphs

Gotham is our brand typeface in English language marketing.

Light, Book, and Bold weight are used primarily to ensure legibility across different communication needs.

Use Gotham Bold for headlines and titles, and Gotham Book for main contents.

Gotham Light is reserved for tagline or short intro paragraphs presented below the headline. Do not use it on excessively long paragraphs.

Medium weight is only used when the previous 3 weights cannot deliver an ideal reading experience — for example, when text are too small for Bold weight to be legible.