Brand Media Centre
Welcome to Portfolio by OpenRoad’s Brand Media Centre. Choose the assets you need below to get started.


Brand Colours
White — White is used generously as background colour.
Lapis — As our primary brand colour after White, Lapis is rich and dominant. It can be applied onto images with Euclase, or serve as a solid background colour.
Euclase — Our accent colour is vivid and energetic. Use it conservatively to highlight only the elements that deserve the most attention by our clients.
*Avoid using Euclase as the sole background colour for anything beyond Call-to-Action buttons.
HEX
#ffffff
CMYK
0 0 0 0
HEX
#00003f
CMYK
100 90 20 40
Pantone
282 C
HEX
#00cd3f
CMYK
90 0 0 0
Pantone
2995 C
Text Colours
Quartz Deep — Portfolio’s primary text colour
Quartz Light — Used on secondary texts
Lapis Text — Used for titles
Euclase Text — Used for hyperlinks or highlighting texts within paragraphs
HEX
#373d42
CMYK
10 0 0 90
HEX
#949fa6
CMYK
15 0 0 45
HEX
#0a0a64
CMYK
100 90 20 40
HEX
#00c3ff
CMYK
90 0 0 0


Typography
Gotham is our brand typeface in English language marketing.
Light, Book, and Bold weight are used primarily to ensure legibility across different communication needs.
Use Gotham Bold for headlines and titles, and Gotham Book for main contents.
Gotham Light is reserved for tagline or short intro paragraphs presented below the headline. Do not use it on excessively long paragraphs.
Medium weight is only used when the previous 3 weights cannot deliver an ideal reading experience — for example, when text are too small for Bold weight to be legible.