Press Release

All-inclusive Car Subscription & Vehicle on Demand Service

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What is a car subscription & what does a membership include?

Launched in 2019, Portfolio by OpenRoad is Canada’s first all-inclusive, multi-brand car subscription service. As a member of the OpenRoad Auto Group, the application-based Portfolio subscription program offers two monthly subscription tiers: Platinum Tier and Gold Tier. Platinum members have access to up to four premium luxury vehicles per month from brands such as Porsche, Land Rover, Mercedes-Benz, Jaguar, Audi, BMW, and more. Gold members have access to mid-level luxury models from Audi, BMW, Lexus, Mercedes-Benz, and others, with the flexibility to flip up to two cars per month.

Platinum membership costs $2,499 per month, while Gold membership costs $1,499 per month. Both tiers include insurance, roadside assistance, routine maintenance, and concierge delivery. The Portfolio by OpenRoad fleet of vehicles rotates seasonally and based on member demands. With each flip, vehicles are delivered by Portfolio’s Concierge team directly to the members’ location of choice within Metro Vancouver.

  • Subscription tiers for different budgets & needs
  • Every vehicle is brought to you
  • Ability to flip vehicles up to 4 times per month
  • Pause or cancel your subscription at any time
  • Insurance, maintenance, washes, and concierge included

How does it compare to traditional leasing options?

Portfolio by OpenRoad offers customers with freedom and transparency unmatched by traditional lease or purchase options.

Vehicle on Demand program

In addition to the car subscription program, Portfolio by OpenRoad operates a vehicle on demand program for a daily rate. The Portfolio on Demand program ranges between $179 to $279 per day, and includes the same vehicles in the Gold and Platinum car subscription tiers.

“We believe in the future of our car subscription service to meet the growing needs of drivers who are looking for strong options and greater choice,” said Christian Chia, CEO of OpenRoad Auto Group. “We’re pleased to offer various membership options for our subscription and on demand programs to more drivers seeking a convenient and flexible experience on the road.”

How to join Portfolio by OpenRoad

To date, the exclusive program has been successful in servicing a broad range of clientele - luxury car enthusiasts, affluent professionals, and business executives - particularly those with client-facing professions.

  1. Download the Portfolio by OpenRoad mobile app on your iPhone or Android smartphone, or visit
  2. Create a free account, and complete the application process. Payment will only be charged upon vehicle delivery.
  3. Pick a vehicle recipe that meets your current needs, and schedule a delivery at your location of choice.
  4. Use the app to flip vehicles as your lifestyle needs evolve.

About OpenRoad Auto Group

Since the company was named in 2000, OpenRoad Auto Group has quickly become B.C.'s largest automotive dealership group with over 1,400 associates representing 22 quality automotive brands at 33 full-service retail locations, including 26 B.C. dealerships, three collision centres, and four luxury automotive brands in Bellevue, Washington.  

With sales and service in multiple languages, OpenRoad Auto Group encourages a car buying experience based on openness, participation and expertise. With a focus on transparent and innovative business practices,OpenRoad associates are empowered in their roles in order to establish lifelong relationships with car owners. The company’s corporate philosophy is rooted in Unlimited Possibilities Ahead for their clients, associates and partners.

OpenRoad is proud to be one of Canada’s Best Managed Companies, a CADALaureate, and the recipient of multiple Canadian Best Employer Awards. Visit for more information.

Press Contacts

Adam Isman
Portfolio by OpenRoad

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